5 Interesting Social Media Metrics You Should Track

Conversion rate

Social share of voice (SSoV)

Virality rate

Average engagement rate

Click-through rate (CTR)

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store