5 tips for effective email marketing

  • Pop-up on your website — add a visible but not annoying pop-up to inform what visitors about your newsletter. Briefly explain what users can expect from your emails (for example, sharing blog content) and inform how often do you plan to send messages. There are many types of pop-ups, they can appear immediately, or while scrolling page at a certain point. You can also use exit pop-ups.
  • Discount for signing up — give your visitors a little bonus for joining your newsletter. You can also inform about it in your pop-up or slider on the website.
  • Pop-up on any website you link to — thanks to RocketLink you can add pop-ups to links you share. Therefore, you can get your audience back. Use an awesome piece of content to attract your recipients and create a pop-up with an appealing sign-up form. Remember that content on the website you share has to match your brand’s context. Only that way you can build a base with people interested in your products or services.
  • Facebook Lead Ads — a form of campaigns which is dedicated to lead generation purposes. The advantage of using this method is that Facebook automatically fills up an email address if a person agrees on that. Therefore, it is faster and easier for users. You can take advantage of retargeting and display your ads to people who have already visited your website.
  • intuitive drag-and-drop email editor;
  • beautiful pre-designed templates;
  • number of campaigns and subscribers available (pricing);
  • mobile-friendly design;
  • GDPR readiness;
  • marketing automation options;
  • sending reputation.

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