8 lessons learned from Black Friday 2018

1. Customers are more eager to buy online

2. Free shipping is the key to success

3. Brace your e-commerce technologically

4. Mobile purchases are getting more and more popular

5. Shoppers more trust in e-commerce

6. Website traffic comes the most from direct entry

7. Buy online, pick up in store — as a popular solution

8. Black Friday has transformed into Black Weekend

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