Modern call center software has come a long way. But, given how many advanced features and integrations can be found in call center tools nowadays, you might be under the impression that these tools come with a hefty price tag. It couldn’t be further from the truth. With a variety…

To run effective campaigns marketers should have control over the traffic. While creating your marketing strategy make sure you establish how are you going to measure performance and track your links. In the omnichannel marketing era, you might find it more challenging to realize which campaigns and channels are the…

We often hear people say that social media marketing doesn’t work anymore. But is it really so? There are tons of examples that will prove them wrong. If you are not getting success, it only means that you are not doing it in the right way. In fact, social media…

Many brands use more than one social network for marketing. While designing a social media marketing strategy it’s essential to consider all of the channels. For example, you need to design unique content for every platform to avoid spamming and not to annoy your followers. …

Tracking social media metrics is essential for marketers and business owners that are using social networks for marketing. To find out whether your efforts are resultful and to optimize them, you need to take a closer look at data. Which metrics are worth tracking and can provide you with the…

Businesses around the world are using email marketing to promote their offers and communicate with prospects and customers. Email marketing is one of the main marketing channels and can be effective. Nevertheless, many business owners and marketers struggle with being blacklisted. In the following article, we’ll explain this issue and…

Every brand uses links for many purposes. Links are essential in newsletters, social media communication, ad campaigns, offers, and other digital materials. URLs can also be used as QR codes in offline campaigns. In the following article, we’ll explain why you need to manage your links and how to do…

Yet, when you are about to make the decision, you can easily get overwhelmed with all the options. That is why we prepared a guide to help you in the process. Take a sneak peek inside our ebook, and don’t hesitate to download the complete guide! What is a call center technology, and what’s in it for you? What is your first…

Nowadays customer expectations arise and it’s getting more and more challenging for companies around the world to satisfy their clients. Live chat on your website can help you deliver excellent omnichannel customer support, as well as generate leads. Traditional contact forms are obsolete and customers need a fast reply to…