Every year brings different challenges, but the year 2020 certainly brought many more difficulties than the last couple of years. Due to the pandemic, all kinds of industries, including HR, change diametrically. Employees, employers, and recruiters experience some disruptions as well as opportunities. We’ve collected opinions from experts from all over the world on HR trends, challenges, and tips for 2021 so that you can prepare an up-to-date strategy for the next year. Let’s dig in!

Hybrid working

One of the biggest HR trends to watch in 2021, is hybrid working. COVID-19 has seen greater flexibility and most companies are becoming comfortable…


Modern call center software has come a long way. But, given how many advanced features and integrations can be found in call center tools nowadays, you might be under the impression that these tools come with a hefty price tag. It couldn’t be further from the truth.

With a variety of tools on the market, you’re bound to find a solution that will not only fit your needs but also your budget. Here’s your guide to call center software pricing to help you make the right choice.

Factors that influence call center software price

As already mentioned, call center software comes with different price tags. …


To run effective campaigns marketers should have control over the traffic. While creating your marketing strategy make sure you establish how are you going to measure performance and track your links. In the omnichannel marketing era, you might find it more challenging to realize which campaigns and channels are the most effective for your brand. UTM parameters come to save the day! Keep on reading to learn more 😉

What are the UTM parameters?

UTM parameters (aka UTM codes) are bits of text you can add to a link that tell Google Analytics (as well as other analytics tools) a little bit more information about…


We often hear people say that social media marketing doesn’t work anymore. But is it really so? There are tons of examples that will prove them wrong. If you are not getting success, it only means that you are not doing it in the right way.

In fact, social media still has the potential to build you the brand community, get you better customer engagement, and skyrocket ROI in your business.

Today you can find the whole world on social media, and that gives you tremendous opportunity to get exposure for your brand. That is the reason why so many…


Many brands use more than one social network for marketing. While designing a social media marketing strategy it’s essential to consider all of the channels. For example, you need to design unique content for every platform to avoid spamming and not to annoy your followers. To make the most of every social media platform you can cross-promote your content and profiles to grow your audience and improve marketing performance.

Retargeting can be an effective way of reaching users that have already clicked your ads, and therefore, are potentially interested in your offer. The content you’re linking to must be relevant…


Tracking social media metrics is essential for marketers and business owners that are using social networks for marketing. To find out whether your efforts are resultful and to optimize them, you need to take a closer look at data. Which metrics are worth tracking and can provide you with the most interesting insights? Read on to find out!

Conversion rate

When it comes to the website, the conversion rate is the percentage of visitors who take action you want them to, against all page’s visitors. For example, people who subscribe to a newsletter, purchase a product, download gated content, etc. To measure…


Businesses around the world are using email marketing to promote their offers and communicate with prospects and customers. Email marketing is one of the main marketing channels and can be effective. Nevertheless, many business owners and marketers struggle with being blacklisted. In the following article, we’ll explain this issue and suggest a solution. Keep on reading to find out more!

What are blacklisted URL shorteners?

Some brands abuse email marketing and send too many messages, which can be annoying for recipients. Blacklists are intended to protect against malicious or harmful content. Therefore, users won’t receive unwanted emails. …


Every brand uses links for many purposes. Links are essential in newsletters, social media communication, ad campaigns, offers, and other digital materials. URLs can also be used as QR codes in offline campaigns. In the following article, we’ll explain why you need to manage your links and how to do it efficiently with RocketLink. Read on!

What is link management?

Link management enables businesses to create, organize, and analyze links they share. That way, they can control their assets and make the most of the gathered data.

A link management tool comes in handy while running any campaign and activity online. Thanks to solutions…


Yet, when you are about to make the decision, you can easily get overwhelmed with all the options. That is why we prepared a guide to help you in the process.

Take a sneak peek inside our ebook, and don’t hesitate to download the complete guide!

What is a call center technology, and what’s in it for you?

What is your first thought when it comes to a call center? Is it still an image of numerous identical desks, with agents that are dialling long lists of numbers and getting hung up after the first few seconds?

Well, these days are over. Today’s call center solutions completely transformed modern contact centers.

We…


Nowadays customer expectations arise and it’s getting more and more challenging for companies around the world to satisfy their clients. Live chat on your website can help you deliver excellent omnichannel customer support, as well as generate leads. Traditional contact forms are obsolete and customers need a fast reply to their issues. Otherwise, they might just leave your website before finalizing the transaction. Read on to find out how to use live chat for your business and boost performance.

Customize your live chat

To provide the best user experience on your website, pay attention to details. Your live chat should be coherent with your…

Nina Kozłowska

Content Marketing Manager at Traffit.com

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