How to reach out to new prospects with e-mail, call and retargeting

  • gated content — offer your audience a piece of valuable premium content in exchange for contact details;
  • Facebook lead ads — reach your potential customers via ads, Facebook will automatically fill out the form, so it is effortless for users;
  • LinkedIn lead ads — reach your audience in the professional ecosystem;
  • use tools (for example, Uplead) to search for potential prospects. In such tools, you can filter contacts regarding localization, industry, position so that you can get a very valuable list.
  • an attractive title that will encourage recipients to open an email;
  • personalization — thanks to marketing automation, you can personalize your messages based on the acquired information about your prospects (for example, name, position, company’s name). Make sure you have accurate information; otherwise, it can be problematic;
  • short introduction — inform recipients why you sent them a message;
  • highlight value proposition that you offer — highlight unique features of your products and services;
  • include only one CTA (call to action) — that way prospects will know what kind of action do you expect from them.
Thanks to RocketLink you can add pixels to links you share (also in email campaigns). Based on that, you can create a custom audience and target your ads to people who have clicked given links. You know exactly who has visited your page with pricing, features or a blog post. Use it wisely to craft the best message and remind prospects about your offer. This is the next stage of a sales funnel.

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