How to Reach Your Facebook Audience on Twitter?

Many brands use more than one social network for marketing. While designing a social media marketing strategy it’s essential to consider all of the channels. For example, you need to design unique content for every platform to avoid spamming and not to annoy your followers. To make the most of every social media platform you can cross-promote your content and profiles to grow your audience and improve marketing performance.

Retargeting can be an effective way of reaching users that have already clicked your ads, and therefore, are potentially interested in your offer. The content you’re linking to must be relevant to your potential customers so that the whole strategy can be resultful. When retargeting within one platform, such as Facebook or Twitter, you can use the native option to generate pixel code, place them on your website, and reach people who visited your website or conducted a precise action (for example, adding a product to the shopping cart). Nevertheless, there is a way to use data gathered on one platform to reach a target audience on the other social network.

1. Choose the right content

2. Shorten your URL

Next, shorten your links. Additionally, with RocketLink you can custom your domain, add UTM parameters for more accurate link tracking, as well as embed widgets in your links. Make sure to include your Facebook tracking pixel.

3. Share your content on Facebook

Make sure your posts are displaying in the right way. In RocketLink you can customize thumbnails of the links you share. Thanks to this feature you can edit tile and image on the thumbnail to adjust them to Facebook’s preferences.

4. Configure Tailored Audience on Twitter

5. Run an effective campaign on Twitter

We hope that this short guide gives you an idea of how to retarget your Facebook audience on Twitter. Prepare a coherent strategy, including your marketing funnel. Retargeting can be an effective method for reaching users who already shown interest in your industry, brand, product, or services. Therefore, showing your ads on Twitter to the same people who clicked your links before, might be a huge success.

Originally published at on July 21, 2020.

Content Marketing Manager at