Social Commerce On Facebook: Top Tips

What is social commerce?

Why do you need to invest in social commerce?

Social commerce on Facebook: examples

Making the most of Facebook Store

Collaborating with social media influencers

Boosting user-generated content

Social commerce with chatbots

  • as an email substitute / replacement — offers can be presented there
  • gamification, contests and special offers — extra interaction with your followers and a chance to gain some new ones
  • building strong relationships and receiving feedback on the attractiveness of your offer
  • hard lead generation or content distribution (e.g. if you send special discount codes and want to redistribute them via a chatbot)
  • for up-selling and cross-selling to increase sales
  • playing the role of personal shopping assistants

To wrap-up



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store